Digital marketing is continuously evolving, presenting both opportunities and challenges for businesses striving to maintain their competitive edge. In today’s fast-paced online environment, establishing a strong digital presence isn’t just beneficial—it’s essential for long-term success. A critical factor in building and sustaining this presence is the ability to attract and retain more traffic from search engines like Google. But how can businesses achieve this goal in such a dynamic and competitive space?
The answer lies in a well-executed Search Engine Optimisation (SEO) strategy.
According to the experts at SEO Perth, leveraging the power of both on-page SEO and off-page SEO is key to enhancing your website’s visibility and ranking in search results.
On-page SEO focuses on optimizing individual pages on your website, ensuring that content, meta descriptions, and keywords are aligned with what search engines look for.
Off-page SEO, on the other hand, involves external efforts, such as link-building and social signals, to bolster your site’s credibility and authority. With search engine algorithms constantly evolving to improve the user experience, businesses must stay ahead of the curve by implementing comprehensive SEO strategies that encompass both on-page and off-page techniques.
Search engine algorithms are constantly changing in a bid to improve user experience.
Here are some more observations:
- Google RankBrain
Google recently announced its new RankBrain Algorithm. This revolutionary algorithm uses AI to power the internet giant’s first machine learning algorithm. The ranking you get using RankBrain is determined by how satisfied Google users are with your content online.
You should optimize your website for Google RankBrain as it is one of the three key signals that indicate a good SEO ranking according to Google. For instance, you can look to optimize your website for RankBrain by improving the CTR (click through rate). The easiest way to improve your CTR is by adding numbers to the title and description tag. People feel more inclined to click on links with content that contains a number.
- Steal From Competitors
When you are searching for effective keywords so that you can optimize the content you’re producing, the first option to go for is obviously using the tools available for that. There is another option for you to avail and that is by stealing from your competition. Don’t worry, it is not even morally ambiguous. You can make use of the keywords that you competition is using that is getting them a good ranking. This way you will not have to test random keywords using tools and you can directly use keywords that are already working well.
- Add the Word “Because” In Outreach Email
As surprising as it may sound, using the word “because” can actually improve the response rate you get from your emails by almost 50 percent. The reason for that is simple. When a person gets an email, the first thing they think about is who the sender is and what they want from you. If you carefully craft your email and answer those questions quickly, you can get that effect quite easily. Using the word “because” has an effect on the human psychology and it gives any request a better sense of legitimacy.
- Google Search Console
Lastly, using the best SEO tool available is going to help improve your SEO in 2018 as well. There are many tools out there which are aiming to improve your SEO rankings but if you already have a tool made directly by the search engine company itself, you have a much better chance at it. It comes well equipped with a lot of features which you can use to improve your SEO ranking.
